Another book suggestion...

http://ikarma.gaia.com — Thu, 21 Sep 2006 02:04:04 GMT

I'm going to throw out what at first glance will appear to be a very unenlightened book suggestion for aspiring entrepreneurs. My suggestion is:
Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business
For almost a decade I traveled over an hour a day to work and back. To kill the time I subscribed to two different business book audio services. This allowed me to listen to audio versions of over 4 business books every month. I can honestly say that 98% of all business books are virtually worthless. But Co-Opetion stands out. It's one of the best introductions to Game Theory as it applies to business that I've ever read. Game theory is interesting because when practiced optimally, it requires that the user become holistically aware of everything that might influence the success or failure of a business move. Much to the shock of hard nosed MBA's this often means becoming aware of all the social, human, societal and spiritual aspects of what one once may have thought was a cold hard business transaction. The beauty of this is that Game Theory tends to be practiced poorly by the greedy and unenlightened, and masterfully by those who see the world from a higher viewpoint. This book doesn't really delve into the idea of what the Ken Wilber fans here on Zaadz will recognise as Integrally Informed Business, but until Ken Wilber starts writing business books, reading Co-Opetition is a great introduction to a more broad understanding of the business opportunities that might otherwise go unnoticed.

Gaia: Big picture - Conversations - Another book suggestion...

Another book suggestion...