Gaia: What is Prosperous Play? - CF-Oci Novosti

Links

http://culturalfusion.gaia.com — Sun, 15 Jul 2007 02:51:51 GMT

Question

When you see the World’s Need, Do You ask “what can I Do”?

Antiphon

Accept====>Understand====>Do

How? note for potential software sponsors

http://culturalfusion.gaia.com — Tue, 10 Jul 2007 22:14:05 GMT

How?

Information on downloading the magazine (as .pdf) will be added here when it's ready. And when the community site for Oci Novosti is ready the link will also be shared here.

For the contact manager software trials the level of functionality after the trial period still needs to support this primary "CRM Strategy" product concept...for example still allowing access to contacts, adding new contacts only when offers are forwarded, and less independent search and integration capability. So now when we find the company to fill that sponsorship need the groundwork has been laid in terms of defining the criteria this free trial...the value has to extend beyond the demo period.

Registration, ticket purchases, Attention transactions, small "plug-in" sponsorships, and full versions of featured software can be purchased simply with automated ease using a cell phone or on the web.

This can provide an ideal sponsorship for a company that has a free demo of its contact manager software. By providing it to mobile devices as well via the internet it can support the strategy of advancing relationships by being attentive to needs even as you introduce potential customers to your products/offers.

See: Sponsorship and Project:what-is-peace

Why?

http://culturalfusion.gaia.com — Tue, 10 Jul 2007 22:09:01 GMT

Why?

In addition to benefiting the above as noted, this idea can be expanded for a more substantial anchor sponsorship opportunity. As noted the creative content can easily be used to promote events, as well as providing an attention grabbing context for a sales offer. It works to promote events that can include (but not limited to) concerts, art receptions, workshops, competitions, open houses, grand openings of all sorts and more...

The sample is only a template.

Who?

http://culturalfusion.gaia.com — Tue, 10 Jul 2007 22:00:14 GMT

Who?

Artists (Content Creators)

Benefits for Artists who are seeking to build a business by generating revenue from their art:

1. Opportunity to license artwork for promotional campaigns

2. Opportunity to be commissioned for new work

3. Opportunity for marketing sponsorships that enhance your appeal as provider of creative services or strategic partner

(featured galleries, etc)

4. Sponsored CRM Strategy via support for engaging customers and advocates

5. Laser targeted leads and contacts for your mailing lists

Business (Sponsors)

Benefits for Businesses that are seeking to build brand awareness, customer loyalty and cultivate brand advocates:

1. Opportunity to deliver offers in a context that gets more attention and uses both short and longterm strategies to drive sales

2. Opportunity to use creative content to engage and advance emotional, as part of the customer relationship management process

3. Opportunity to use content and/or event sponsorships to communicate your brand image...engage customers/advocates in building and maintaining your brand community

4. Opportunity to use content and delivery strategies that drive word of mouth

5. Enhanced your organizations appeal as a strategic partner and supplier

6. Laser targeted leads or contacts for mailing lists

7. CRM Strategy with support for engaging customers and advocates

What?

http://culturalfusion.gaia.com — Tue, 10 Jul 2007 21:59:01 GMT

The Content

The heart of the content in the magazine features art and the concepts that have been explored and unearthed during the art that has been this heuristic device. As sponsored artworks the work would be available as wallpapers for cellphones, prints, posters, t-shirts, note cards, etc. The community site, which has a first sponsor but needs additional support, will host the growing number of artists interested in joining.

In addition to art are essays, Attention:Dialogues, and reviews giving voice to individuals exploring the path of peace with attention to love, personal development and sustainable development whatever the actual topic might be.

The following samples are templates only.... a sample to share these recipes with you.
**You can see a sample of Oci Novosti Balkans (focus on art themed and eco-tourism) now in progress here****And you can see the Oci Novosti Cultural Fusion sample edition here

Creative Content that transforms leads into customers and then keeps them.

For example:**

Let's say a sponsor who is a distributor of organic cotton apparel wants to add a level of customization and market distinction so he decides to commission the creation of an Immortal Ego crew as a focus of a campaign....an ongoing story can be developed by our team (cartoon strip, annimated movie, music, limited edition fine art prints, posters, etc. depending on the market segment) and we can help that sponsor notify the appropriate group of CulturalFusion/Hotel Infinity subscribers about the latest installment using a range of tools including Oci Novosti....
Using context messaging via mobile devices our team helps promote your offerings as an artist (prints, paintings, ringtones, imprints on clothing, etc)...deliver sponsored content promoting for example, a supplier of organic cotton t-shirts seeking to establish/solidify its brand identity as socially responsible, cool and easy to find. By integrating "bluetooth technology" when your potential customer is near an outlet or event that carries your brand a contextual communication is delivered.
For example:
Get this free and when you tell three other people about the latest installment of our Immortal Ego adventure and get 25% more off of your next purchase at XYZ Stationary Store, 123 Organic Clothing R US, ABC Frameshop and Gallery or the MNO Music Venue.

This creates opportunites for a group of businesses to develop a crew of characters that interact with each other in the virtual space, in the movie sequals, and cartoon strip....maximizing the opportunities to engage your customers and advocate community.

For artists and creative talent...this is a chance to get hired to be a part of a project team and showcase your talent. And when teams work well together you have a group that may actively generate referrals for you and provide endorsements.

What's the difference?

http://culturalfusion.gaia.com — Tue, 10 Jul 2007 21:43:24 GMT

Activities

Create an "Un-Knowing Zone"

Instead of competing for the "territory of business", this project takes bold steps in creating a new Game by combining specific elements from the "rule books" of Business AND Art in such a way that they are transformed into Ingredients that help to define the Players.

This experience with Art makes possible a Attention:Dialogue that can speak the languages of Love and Attention that translate for Business transforming them into Ingredients for SoulFood:Dishes in these SoulFood:Meals as part of this cuisine called Oci Novosti.

An example of what this could mean to you....

Items can be utilized as part of your strategy for building brand capital, CRM_strategy, incentive programs...offering unique promotional items, business gifts, mobile context marketing or added to your product line for resell. An example being the artwork "002eivorm eerste schaal " featured in Fusion_Installatie_Genesis(which also available for sponsorship) has been generously offered by Anita_Prinsen to kick things off in this direction. Imagine, in addition to presenting this as a memorable "promotional gift" to your highly valued client, we can also work with you to negotiate with the artist (working with our fine art printing experts) to feature the piece in a limited edition of signed fine art prints and downloadable wallpapers, even developed for simple games or puzzles for computers and mobile devices. i wonder who will start the bidding?

Instead of the expected division in customer status, this project will explore customer relationships in terms of phases in relationship evolution. Starting here with Introduction.

Mission and Goals

http://culturalfusion.gaia.com — Tue, 10 Jul 2007 21:39:45 GMT

Vision

To create “boutique” solutions that advance the automation of global social responsibility (GSR) based on Social_Capital focused CRM strategies.

Mission

To explore the possibilities to create a sustainable culture of peace and responsibility that values and celebrates art, culture, and creative expression.

Goals

Inspire people to explore art, culture, and creative expression with joy and curiosity.

Invite support for Cultural Fusion Art:Works and Art:Projects as steps toward systems that involve increasing numbers in automating GSR through concepts explored in SoulFood Tradition

Invite others to participate in this new framework resulting from the Cultural_Fusion Series and approach to CRM Strategy infused with Attention.

Objectives

Cultivate a context for developing relationships based on radical inclusion that recognize the unique person-hood (Attention), freedom, and value of individuals.

Explore and develop new models of customer interaction based on appreciation and emphasis on the value of the Relationship as an approach to “closing deals” and driving loyalty/retention.

Develop solutions that involve as many as possible within an expanded “creative class”.

Develop bridges that illuminate places of Connection, Convergence, and CrossOver while celebrating Contrasts.

Connect with people by sharing ideas, a bit of soulful joy and converging passions.