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Here are the specifics, cross-posted from my blog:
Al Gore has teamed up with Emmy-winning producer of Live 8, Kevin Wall, in an effort to raise global awareness of our environmental emergency, and - get this - offer solutions that are practical, do-able, and life-enhancing. The launch event, the “tipping point,” will be a concert held around the world. It will be just the kick-off to a global campaign intended to help begin the healing of the earth's ecosystems and create a sustainable future for our children and our children's children. It's called “SOS - Save Our Selves.”
On 07-07-07 this concert will take place for 24 hours on all 7 continents in a global broadcast over television, radio, satellite radio, and internet, in an effort to take the message about our climate crisis to the entire world. In the United States, NBC will be the television station covering the event, with Bravo, Telemundo, Sirius and XM satellite radio and 2500 radio stations giving some support. 50 radio stations will be covering it live for the entire 24 hours of the show. MSN will be carrying it live globally from the beginning to the end of the show. In Japan there are two television stateions covering it, and in Great Britain, all the BBC networks will be participating.
More than 100 of our most well-known performers will be appearing, including: Jon Bon Jovi, the Red-Hot Chili Peppers, the Black-Eyed Peas, Faith Hill, Tim McGraw, the Foo Fighters, Melissa Etheridge, Duran Duran, Enrique Iglesias, John Mayer, Sheryl Crow, Lenny Kravitz and Korn, just to name a few.
The cities that are scheduled to host these concerts are: Shanghai, Sydney, Johannesburg, London, and cities yet to be announced in Brazil, Japan and the east coast of the U.S., plus a location in Antarctica. Each of the shows will run from 4 to 8 hours, and 2 to 3 shows will be playing at the same time, in an effort to have the concert run for a contiguous 24 hours to reach all the way around the globe.
While Al Gore was able to reach thousands of people with his slide show, and the movie “An Inconvenient Truth” reached millions, this event is intended to reach 2 billion people with the message. Once the concerts get people's attention, they will also be given resources and information as to how people can live zero-carbon lifestyles and have better lives in the process. He also mentioned that this kind of a change is going to create some great business opportunities, in moving away from old, earth-harming technologies into clean, sustainable, renewable ones that are life-enhancing.
“We have everything we need to solve the climate crisis, with the possible exception of political will. You've heard me say…political will is a renewable resource. Renewing that resource means connecting with the minds and hearts of people all over the world to convey an understanding of the situation,” said Al Gore.
For more information, go to http://liveearth.msn.com/ and watch the news conference (it's about 42 minutes long, but worth it), or read this story on ABCNews.com, or ”Gore plans to rock against warming,” on MSNBC. The LiveEarth site is going to be the movement's presence on the web, but is just in its infancy right now. They will be developing it and adding cool features like hybrid vehicle channels, eco-friendly vacations and sustainable living resources, etc. in the near future. My suggestion is that you bookmark the site and visit it frequently to stay informed and find ways to get involved.
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