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    <title>Gaia: Transforming the "Capital" in Capitalism ~ Change The System - Best Examples of Conscious Business and Biz Models - Whole Foods by John Mackey</title>
    <id>tag:gaia.com,2008,:Gaia</id>
    <link>http://groups.gaia.com/conscious_capitalism/discussions/feeds/thread/143923</link>
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    <pubDate>Sun, 20 May 2007 16:20:34 GMT</pubDate>
    <description>Gaia: Transforming the "Capital" in Capitalism ~ Change The System - Best Examples of Conscious Business and Biz Models - Whole Foods by John Mackey</description>
    <item>
      <title>Whole Foods by John Mackey</title>
      <author>http://seek2know.gaia.com</author>
      <dc:creator>mita</dc:creator>
      <guid>tag:gaia.com,2007:Gaia-143923</guid>
      <pubDate>Sun, 20 May 2007 16:20:34 GMT</pubDate>
      <link>http://groups.gaia.com/conscious_capitalism/conversations/view/143923</link>
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&lt;p&gt;      I landed into &lt;a href="http://www.wholefoods.com/blogs/jm/archives/2006/11/conscious_capit.html"&gt;John&amp;#39;s conscious Capitalism blog &lt;/a&gt;while doing a search on it.&amp;nbsp; I heard Brian mention it&amp;nbsp; at times, but didn&amp;#39;t know much about the philosophy and Man behind it, and had time to comment only a few times on the Flow project.&lt;br /&gt;&lt;br /&gt;&amp;nbsp;I appreciate many of the innovations John envisioned and implemented in Whole Foods &lt;br /&gt;&lt;br /&gt;1) Redefine the purpose of business from profit maximization to Value fulfillment.&lt;br /&gt;&lt;br /&gt;He saw these values as &lt;br /&gt;&lt;br /&gt;The Good: Service to Others (all stakeholders)&lt;br /&gt;The True:&amp;nbsp; Excitement of discovery and pursuit of truth&lt;br /&gt;The Beautiful: Unique expression of individual creativity and gift&lt;br /&gt;The Heroic: powerful promethean impulse to change things in the world for better&lt;br /&gt;&lt;br /&gt;&lt;u&gt;Management&amp;#39;s role is to optimize the health and value of the entire complex, evolving, and self-adaptive system&lt;br /&gt;&lt;br /&gt;&lt;/u&gt;&lt;h3&gt;The Whole Foods Business Model: Conscious Capitalism&lt;/h3&gt;  &lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;img src="http://www.wholefoodsmarket.com/blogs/jm/images/consciouscapitalism.jpg" border="0" alt="Conscious Capitalism" width="523" height="317" /&gt;&lt;br /&gt;&lt;br /&gt;Our emphasis on team member happiness is working and when team members provide us with feedback, we respond. We are very proud of the fact that &lt;strong&gt;Whole Foods Market has been named by Fortune Magazine as one of the 100 best companies to work for during the last nine consecutive years through 2006.&lt;/strong&gt;&lt;br /&gt;&lt;h3&gt;&lt;em&gt;Fortune&lt;/em&gt;&amp;#39;s &amp;quot;100 Best Employers&amp;quot; vs. Stock Market 1998-2005&lt;/h3&gt;    &lt;img src="http://www.wholefoodsmarket.com/blogs/jm/images/fortunebestemployers.jpg" border="0" alt="Fortune's 100 Best Employers" width="419" height="322" /&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;&lt;a href="http://www.wholefoods.com/blogs/jm/archives/2006/11/conscious_capit.html"&gt;Read more here&lt;/a&gt;&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;I posted a comment there...don&amp;#39;t know whether it went through. Here it is.&lt;br /&gt;&lt;br /&gt;---------------------&lt;br /&gt;Dear John&lt;br /&gt;&lt;br /&gt;Thanks a lot for posting and openly sharing your thoughts and personal business experience and experiments with conscious capitalism. I&amp;#39;ve no personal experience with Whole Foods, but feel much encouraged and inspired by your philosophy and conscious actions to realize a new vision of Business success on a daily basis.&lt;br /&gt;&lt;br /&gt;And it is cetainly a no small feat to accomplish, harmonize and balance what you have already done given the many competing interests of all the stakeholders you mention! I haven&amp;#39;t read all your thoughts and others&amp;#39; comments here...&lt;br /&gt;&lt;br /&gt;Just wondering whether you have thought about including in your business model allowing a gradual mixing of&amp;nbsp; traditional centralized value or core mission based corporate philosophy and structure with some local control, self-sufficiency, coop like ownership based on local-investors and local-decision making, building sustainable long-term relation with local small farms, organic dairy-poultry etc and environment friendly products and businesses. I actually suggested this to Wal-mart and kroger, but your kind of business would be most suitable for incorporating and implementing this kind of model.&lt;br /&gt;&lt;br /&gt;Warm regards&lt;br /&gt;Susmita &lt;/p&gt;

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