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Of value to business people, environmentalists, and educators alike, Mid-Course Correction is a business book about the enviornment that's written from a personal perspective. With passion and pride, Ray Anderson, Founder, Chairman and CEO of one of the world's largest
...(more) interior furnishings companies, recounts his awakening to the importance of environmental issues and outlines the steps his petroleum-dependent company, Atlanta-based Interface, Inc., is taking in its quest to become a sustainable enterprise -- one that will never have to take another drop of oil from the Earth. Thought-provoking and thoughtful, Anderson's story is told from the heart.(less)
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This book is more than one book in some ways … it’s part:
I love this book for everything it is … and most of all for the call to action about building a business based on sane sustainable business practices.
Make no mistake about it though, Anderson’s manifesto is clearly the writing of a level-headed and successful entrepreneur and executive. He runs a billion-dollar plus public corporation. He understands the realities of business on a global scale and has committed his company to a course of action to become completely sustainable in terms of materials and energy usage. This is a remarkable story and strategy for anyone truly interested in green business.
FWIW I use this book as a professor with my sustainability class in a undergraduate BBA program in Design + Management at Parsons | New School University (NY, NY). Every class I have used it for has enjoyed reading it and benefiting from its message. I believe that if more of this genre of books were this well written and had a message this coherent and cogent the sustainability movement in American business would be moving even faster forward than it is today.