….” I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'”

“From the very beginning, we bucked tradition. When the experts said that something was “always done” in a certain way, we'd do it our way, which was sometimes the very opposite.”