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What Matters Most: How A Small Group of Pioneers Is Teaching Social Responsibility To Big Business, and Why Big Business Is Listening
by Jeffrey Hollender,Stephen Fenichell

A Favorite of 2, Read by 2, Owned by 2, Reviewed by 0, Quotes 0
CEO Jeffrey Hollender, whose Vermont-based company Seventh Generation is a poster child for corporate conscience, has written a brave and detailed blueprint for a new paradigm of "responsible business." Written in the dog days of Enron/Inclone/Martha Stewart scandals, Hollender's vision...(more)
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