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Cannibals with Forks: The Triple Bottom Line of 21st Century Business (The Conscientious Commerce Series)
by John Elkington

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Elkington convincingly argues that future market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice. This lively and practical guide outlines the seven great "sustainable" revolutions that are already...(more)
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