A Favorite of 2,
Read by 5,
Owned by 8,
Reviewed by 1,
Quotes 1
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the...(more) cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what(less)
This is a book about the economics of abundance. Now that new technologies and the internet are leading to a world where everything is available to everyone, how is this rewriting the economics of scarcity, and what does the future have in store? The book is based on an October 2004 artilcle by the same author, Chris Anderson, the editor in chief of Wired magazine, that quickly became the most cited article the magazine had ever run. In easy-to-read language, and emminently illustrative data and examples, Anderson pursuasively demonstrates how the new reality of niche markets demands a completely new theory of business to reflect the reality of the new economics. Anderson explains how we have arrived at this point, and indicates the huge opportunities it allows. If you are a fan of The Tipping Point, The Wisdom of Crowds, and New Rules for the New Economy, make room for this one!
You have to be a Gaia member to post reviews. Join now!
About This Book
Help
Sign In
This is a book about the economics of abundance. Now that new technologies and the internet are leading to a world where everything is available to everyone, how is this rewriting the economics of scarcity, and what does the future have in store? The book is based on an October 2004 artilcle by the same author, Chris Anderson, the editor in chief of Wired magazine, that quickly became the most cited article the magazine had ever run. In easy-to-read language, and emminently illustrative data and examples, Anderson pursuasively demonstrates how the new reality of niche markets demands a completely new theory of business to reflect the reality of the new economics. Anderson explains how we have arrived at this point, and indicates the huge opportunities it allows. If you are a fan of The Tipping Point, The Wisdom of Crowds, and New Rules for the New Economy, make room for this one!