“I continued to practice my MBA theory of management, management by absence, while I wear-tested our clothing and equipment in the most extreme conditions in the Himalayas and South America. I was the outside guy, responsible for bringing back new ideas. A company needs someone to go out and get the temperature of the world, so for years I would come home excited about ideas for products, new markets, or new materials. Then I began to see rapid changes in the world, ….”

“Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it's none of the above. Fundamentally,businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business. ”