It is as if evolution has built a safety device in our nervous system that allows us to experience full happiness only when we are living at 100%--when we are fully using the physical and mental equipment we have been given.

An ideal organization is one in which each worker's potentialities find room for expression.

"We have a philosophy of trying to have every single product we make be the best in the world," says Chouinard [CEO of Patagonia]. "Not among the best--but the best. Every single thing, whether it's a pair of pants or a shirt, whatever."

A paycheck is a sufficient impetus to motivate some employees to do the minimum amount to get by, and for others, the challenge of getting ahead in the organization provides a satisfactory focus for a while. But these incentives alone are rarely strong enough to inspire workers to give their best to their work. For this a vision is needed, an overarching goal that gives meaning to the job, so that an individual can forget himself in the task and experience flow without doubts or regrets. The most important component of such a vision is an ingredient we call soul.

...if we expended all our energies solely on taking care of our own needs we would stop growing. In that respect what we call "soul" can be viewed as the surplus energy that can be invested into change and transformation. As such, it is the cutting edge of evolution.

The downside, of course, is that over time religions become encrusted with precepts and ideas that are the antithesis of soul, as each faith tries to protect its doctrines and institution instead of nurturing the evolution of consciousness. If one is not careful to distinguish the genuine insights of a religion from its irrelevant accretions, one can go through life following an inappropriate moral compass.

Through learning we grow, becoming more than we were before, and in that sense learning is unselfish, because it results in the transformation of what we were before, a setting aside of the old self in favor of a more complex one.

Without respect, the subtle alchemy that binds an organization or that serves as the impetus for a business transaction would dissolve into mutual suspicion and hostility.

A leader will find it difficult to articulate a coherent vision unless it expresses his core values, his basic identity...one must first embark on the formidable journey of self-discovery in order to create a vision with authentic soul.

...in the words of Max DePree: "Management has a lot to do with answers. But leadership is a function of questions. And the first question for a leader always is: 'Who do we intend to be?' Not 'What are we going to do?' but 'Who do we intend to be?'"