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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
by Seth Godin

A Favorite of 0, Read by 2, Owned by 3, Reviewed by 0, Quotes 0
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a...(more)
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