Big idea: People want to know that you are real. That you are decent, kind and trustworthy. They want to feel you and sense you and look into your eyes to see what you are made of. They want to know your passion for whatever it is you stand for. And when they sense that you are the real deal, they will open up to you. When they see that you have their best interests in mind, they will trust you--and keep your best interests in mind. Once they get that you are good, they'll be good to you. And your career (along with your life) will get to a place called world class based on those trust connections.

The ultimate competitive advantage of your enterprise comes down to a single imperative--your ability to grow and develop leaders as fast as your competition.

The more successful you and your organization become, the more humble and devoted to your customers you need to be.