"If we limit ourselves to thinking in terms of realities, facts, and knowledge, we have got the future all wrong because it is made, not of certainties, but of dreams. The future does not exist in the physical world but is present in our thoughts and dreams only....Far too many companies search for the future in the rear-view mirror, because that is where certainties are found. There we find the part of reality that can be verified. The strict scientific model of logic is a trap that prevents us from looking ahead."

"Behind every technological breakthrough there lies a dream. Behind every new product there lies a dream. Dreams create realities-- through hard work."

"In the Dream Society, companies will do well by doing good..."