http://gaiapod.com/ Technology in Balance with Nature Uniting the PEOPLE who are here to make a difference.
The mission is the focus of how business, media and entertainment can be leveraged to influence consumer behavior and purchasing decisions while promoting lifestyles of health and sustainability.
Lifestyles of Health and Sustainability (LOHAS) describes a $228.9 billion...(more) U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market have been collectively referred to as Cultural Creatives and represent a sizable group in this country. Approximately 30 percent of the adults in the U.S., or 63 million people, are currently considered LOHAS Consumers. (less)
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Written by JAY LINDSAY Thursday, 08 June 2006 hybrid_sm.jpgBOSTON (AP) _ Driving a hybrid car already means free parking at meters in one Connecticut city and reserved parking spots near the front door of a New Hampshire company. Now, some...(more) Bank of America Corp. employees will receive $3,000 (euro2,346) cash if they buy one of the fuel-efficient vehicles. The nameplate to a 2006 Ford Escape Hybrid is shown at Royal Oak Ford in Royal Oak, Mich., Wednesday, May 3, 2006. On Wednesday, the bank announced the incentive program for 21,000 employees in Boston, Los Angeles and Charlotte, North Carolina, joining other companies and communities nationwide in pushing the hybrids. Environmental officials said they hope the pilot program by the nation's largest retail bank has broad effects. ``When you have a major institution like Bank of America that is involved with so many other companies, there is a spin-off effect where they inspire other companies to follow their lead,'' said the Environmental Protection Agency's regional director, Bob Varney. The city of New Haven, Connecticut., for instance, already offers free parking at city meters for residents, while footwear and apparelmaker Timberland Co., based in Stratham, New Hampshire, created reserved parking spaces to go along with its own $3,000 (euro2,346) cash incentive for employees who buy hybrids. Google Inc., based in Mountain View, California, offers $5,000 (euro3,910) cash to purchase and $2,500 (euro1,955) to lease fuel-efficient cars _ not just hybrids _ that get at least 45 miles (72 kilometers) per gallon. Bank of America offers its rebate to any employee who buys a hybrid and lives within 90 miles (145 kilometers) of the three cities.(less)
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