Entrepreneurial Idealism and the Integral Model (Part 2)

Entrepreneurial Idealism and the Integral Model. Part 2. Right Bucks. Right Business. Right View.

”Brian Johnson is the co-Founder and Philosopher/CEO of social networking phenomenon Zaadz.com, a website which is one of Integral Institute’s esteemed “Integral Friends.”*  A 32-year-old font of idealism-in-action, Brian is a rather extraordinary example of the passion, creativity, and drive of an emerging wave of integrally-oriented twenty- and thirty-somethings worldwide.

“Brian beings the conversation by mentioning his passion for “conscious capitalism,” and how the Zaadz “plan” as described on the site actually leads with capitalism, and then mentions the spiritual emphasis.  He comments, “I deliberately do that… I’m trying to create a compelling ‘yes-and’ story here.”  In other words, he’s trying to take a more integral perspective and show how capitalism and spirituality can not only coexist, but actually support each other.  However, he continues, not everyone is so excited to see these two things come together, and certain camps have been particularly vocal in denouncing his entire approach, following a general “capitalist pig” theme.

As Ken comments, there are several different things going on here.  To begin, even more fundamental than how one might feel about capitalism—or any of the economic systems available—is how one feels about money in general.  Generally speaking, a strong negative view of money can be attributed to either 1. exclusively ascending types of spirituality or 2. the green altitude of development (types and altitude/levels being two of the five elements in the AQAL Approach, the others being quadrants, lines, and states).”

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