Re: Full Strength Clinical Results

http://Rob.gaia.com — Sat, 11 Aug 2007 16:48:57 GMT

Starting an ILP is a pretty good answer to just about everything - if that's your fill all response, it's a solid foundation to stand on - that's my bias at least.

I hear you on the nutrition front - it's in a sad place right now. But things are slowly shifting in a good direction.

As for Phillips Performance going public, I don't see it happening any time soon. That's my sense.

Stay in touch buddy,

~Rob

Re: Full Strength Clinical Results

http://stevered.gaia.com — Wed, 08 Aug 2007 05:41:48 GMT

Right on, this doesn't suprise me at all. Testing and publishing these results is definitely skillful means. This is one clinical report that I can believe based on my own experience.

Problem is you can't really trust much of anything that is published these days if you know what's going on. The state of nutrition is in such a sad state in this country. I think part of it is just where people are at developmentally. I mean, what is the prime motive of today's typical corporation? Profit or the wellness of all its customers? What does the person living a fear based life want to hear? Simple facts and low cost/low effort solutions? or that Nutrition is a complex science and is dependant on many factors and solutions will most likely involve higher costs, open minds and difficult choices?

So, we are where we are. It is just hard to watch when you know what the game is. I personally believe that it is starting to change and gaining momentum. The recent popularity of organic foods is coming from a higher level of development. Whole Foods Market is doing some great things and their leader John Mackey is definitely providing an integral leadership. I truly believe he balances profits, employees, suppliers and the wellness of his customers. I think companies like Phillips Nutrition will raise the bar even higher. I hope they continue to add products and gain popularity. I would love to invest in this company (I do own shares of whole foods). Any plans to go public soon Rob?

So how do we improve the state of nutrition? Well, not to sound like Ken Wilber, but I think we need to continue developing. Start an ILP today! That seems to be my answer to everything these days.

Full Strength Clinical Results

http://Rob.gaia.com — Fri, 15 Jun 2007 16:31:37 GMT

Early this week, the clinical results on the Full Strength Study were presented at the ISSN conference.

I'll post up more specific results as the research team at Oklahoma University gets ready to publish the full study to the scientific community.

For those of you who're interested, here's the press release - the preliminary results are simply amazing. At the very least check out the bullets below!

Clinical Study Shows Full Strength® Nutrition Shake
Builds Muscle, Reduces Fat, Lowers Cholesterol

New Study Conducted at University of Oklahoma and Presented
at the International Society of Sports Nutrition Conference

GOLDEN, Colorado, Jun 15, 2007 – A new research study released this week at the
International Society of Sports Nutrition Conference in Las Vegas, shows daily consumption of Full Strength® Premium Nutrition Shake during a 10-week program outperformed 10 weeks of exercise alone.

The study, performed in the Metabolic and Human Body Composition Laboratories in the
Department of Health and Exercise Science at the University of Oklahoma, indicated that all the participants consuming Full Strength combined with exercise experienced a reduction in
cardiovascular disease risk factors by: significantly reducing total cholesterol and triglycerides, a decreased LDL/HDL and total cholesterol/HDL ratios, notable increase in cardiorespiratory fitness, improved body composition and enhanced strength.

According to the chief scientist for the study, Dr. Jeffrey Stout, “The results suggest that
sedentary adult men and women (25 -45 years) adhering to the American College of Sports Medicine exercise guidelines with an ad libitum diet (consumed food when and what they wanted) for 10-weeks can significantly improve all factors measured for physical fitness
and health.”

Highlights of the study indicate statistically significant results in Full Strength + Exercise group compared to Exercise only alone, such as:
    • 46% greater reduction in body fat percentage
    • 50% greater increase in muscle mass
    • 78% greater drop in total cholesterol
    • 24% drop in total calories with an ad libitum (at will) diet
    • 50% greater increase in endurance performance

“In addition to training, providing nutrient dense Full Strength Nutrition Shakes with an ad
libitum diet, was significantly better than exercise alone for improving muscle endurance,
lowering total cholesterol, and decreasing fat percentage and fat mass while increasing muscle mass. Based on nutritional analysis, I believe the significantly better results were due to Full Strength improving the participants overall diet. Therefore, consuming a Full Strength daily
appears to be an effective minimal nutrition intervention to improve diet and the benefits of
exercise for adult men and women,” said Stout.

According to Shawn Phillips, founder of Phillips Performance Nutrition, and creator of Full Strength, “With half the calories from premium proteins that help build strength and the other half from carbohydrates and essential fats providing the fuel for strength, Full Strength’s
proprietary Performance Balance Technology unlocks the full potential of the nutrition shake.”

Full Strength features a precision release formula which delivers 40 grams of high quality
proteins, 25 grams of a sustained-energy complex carbohydrates, 5 grams of essential fats for peak performance, along with a distinctive blend of micronutrients including antioxidants,
probiotics, vitamins, minerals and dietary fiber.

Phillips, a pioneer in the meal replacement/nutrition shake market, revealed that he created Full Strength to address the need for premium nutrition in the marketplace. Full Strength consumers boast of up to 3 or 4 hours of satiety per shake, and Phillips is quick to add, “Taste is all
important, for regardless of how nutritionally-powered a shake is, it’s the level of physical
pleasure that you derive from enjoying it that determines whether you stick with it or not. Full Strength is crafted as a masterpiece of nutrition and satisfaction, with the taste of a milk shake and the nutrition of a perfect meal.”

Full Strength, marketed as the world’s first performance fast food, is exclusively offered by
Phillips Performance Nutrition at www.FullStrength.com.

About Phillips Performance Nutrition, LLC (PPN):
PPN, founded by Full Strength creator and fitness and nutrition industry leader Shawn Phillips, engages in the development, distribution, marketing and selling of a premium line of nutrition shakes for people in the field of life. Shawn Phillips is the author of ABSolution and 7 Laws for a Red Hot Fat Scorching Metabolism (www.RedHotMetabolism.com). For more information, visit www.FullStrength.com.

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Gaia: Integral Strength - **Integral Nutrition** - Full Strength Clinical Results

Re: Full Strength Clinical Results

Re: Full Strength Clinical Results

Full Strength Clinical Results

Gaia: Integral Strength - Integral Nutrition - Full Strength Clinical Results