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Sexism is OK...SillyOldBear said May 20, 3:37 AM: |
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It's official: You're allowed to mock men in adverts. Just don't try doing it to womenA television advert that lampoons men as incapable of performingsimple domestic tasks has been cleared by advertising watchdogs. The commercial, for an oven cleaning product, drew 673complaints from viewers who felt it was sexist for portraying men asstupid and lazy. But the Advertising Standards Authority rejected thecomplaints, saying the ad was 'unlikely to cause serious or widespreadoffence'. Critics said the verdict was out of line with years of ASA policy which has outlawed the demeaning of women in commercials. Industryobservers said the prevailing view now appeared to be that it is fineto treat men as sex objects or fools, as this represents turning astereotype on its head and is therefore ironic and funny. In the Oven Pride advert, a man is shown throwing a tantrum at the thought of having to clean an oven. A voice-over says 'so easy, even a man can do it' as he is shownusing the product with exaggerated delight while being watched by adisapproving pregnant woman. Homepride Ltd, which manufactures the oven cleaner, said theadvert was intended to raise awareness using tongue-in-cheek humour andthat it was not unreasonable to use humour to play on natural genderdifferences. The firm said it did not intend to cause offence and thecommercial had brought an increase in sales, suggesting-many saw it asharmless fun. A spokesman for the ASA said: 'We noted thatthe ad used mild humour to refer to traditional gender stereotypes butconsidered that the overall impression was such that it did not portrayeither gender in a way that stigmatised, humiliated or undermined themby using harmful stereotypes. 'We noted some might consider the humour in poor taste butconcluded-that it was unlikely to cause serious or widespread offence.'A study from the Chartered Institute of Marketing in 2001 foundtwo thirds of people believe women are now portrayed in adverts asintelligent, assertive and caring, while men are shown as pathetic andsilly. Only 14 per cent said men came across asintelligent. The pattern is evident in the wimpish character featuredin Mr Muscle household cleaner advertisements, while commercials forthe drink Lambrini featured young, brash women who treated men as sexobjects and figures of fun. In March, the ASA banned a nightclub poster that featuredpictures of young women dressed in mini-skirts and cropped tops underthe headline 'I love SEX'. It objected to the link between sexualsuccess and alcohol. Last year, it banned a newspaper advertisement for stockmarket betting by Paddy Power, which featured a man between twoattractive women because it associated sexual success with gambling. Also last year, it banned an advertisement showing women in lingerie praying for beautiful hair. In 2005, the authority banned a poster for Sloggi G-stringlingerie, which featured a rear view of four virtually naked women,from being placed near mosques. And in 2001, a poster for the perfume Opium featuring a nudeimage of Sophie Dahl was banned on the basis it was too sexuallysuggestive to be put on billboards. http://www.dailymail.co.uk/news/article-1184633/Its-official-Youre-allowed-mock-men-adverts-Just-dont-try-doing-women.html |
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Sexism is OK... - a VideoSillyOldBear said May 20, 5:09 AM: |
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ASB Exposed |
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Sexism is OK... - a VideoNicole said May 20, 5:23 AM: |
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Sexism is not ok, perhaps more so directed against men since it seems to be so easy these days. |
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Re: Sexism is OK... - a VideoSillyOldBear said May 20, 5:57 AM: |
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I hope I put it in the right place :D
Any sexism in my eyes is just plain wrong. It's not ok to promote violence or discrimination of any kind against anyone. And unfortunately, what we see and what we hear does influence how we shape our values. Shalom, Dov |
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Re: Sexism is OK... - a VideoNicole said May 20, 6:42 AM: |
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And unfortunately, what we see and what we hear does influence how we shape our values. |
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Re: Sexism is OK... - a VideoSillyOldBear said May 20, 9:51 AM: |
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And not only kids, Nicole. It works on adults as well. Especially when it's coupled with or aimed at being humorous.
Laughing, like crying, opens us up, and makes us vulnerable in a way that we have difficulties to 'defend' against. So if sexism (or any other bigotry) is being presented through humor, it reaches us deeper than otherwise and is harder to identify as harmful. But that is just one aspect. Another is that what we say changes what we think, and feel about things and ultimately this shapes our values. It works like affirmations. The differences is that we are not aware. So if we speak about men or women in disdainful and disrespectful words, sooner or later we will treat them with disdain in various ways, and really believe that they are worthy of disdain and disrespect. This is very basic psychology. Shalom, Dov |
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Re: Sexism is OK... - a VideoNicole said May 20, 10:06 AM: |
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Excellent points, Dov. |
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Re: Sexism is OK... - a VideoSillyOldBear said May 20, 11:39 AM: |
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Some scholars, such as Paul Lewis, argued that degrading forms of sexist and racist humor can serve to legitimize and perpetuate negative stereotypes… It feels really good to have what I have been saying for years confirmed - especially page 141 last paragraph and page 142 first paragraph.
It's all in the telling! :D We teach ourselves what to believe about others through what we say about them. Thank you, Nicole for providing me with this proof that I am not insane, lack a sense of humor, am oversensitive, or over-reacting because I claim that sexist humor is harmful. Now back to the specified sexism - that against men. The bottom line has to be that if it's not ok to tell sexist jokes about women, it shouldn't be ok to tell sexist jokes about men either. The bottom line is that sexism (i.e gender stereotyping and gender discrimination) is always wrong. About the other article - the Anti-Sexism Awareness Training in Sweden (where I live) is a huge failure. How can I say that when the article says that “the World Economic Forum deemed Sweden the “most advanced country” for women with regard to economic and political empowerment, educational attainment, and health and well-being.”? Because the foundation of the the Anti-Sexism Awareness Training is sexist in and of itself. It is based on the false premise, which it 'adopted' from feminist ideologues, that men and boys are oppressing women and girls by default, by simply existing. Being a man or a boy is in and of itself a violation of women. This sexism was even promoted on Governmental level when the then Minister of Equality proposed a law that would demand that all men pay a gender tax!. *Feminist Self-Defense* was even taught in schools in which girls 10 years and up were taught how to best cause irreparable damage to men and boys - gouging out eyes, puncturing ear-drums, crushing knee-caps and testicles were the preferred methods of self-defense. Now I have no problem accepting the above as a last resort in a situation where one is truly threatened. But when those methods are being used to exact revenge for a laugh or ribbing in school, or engaged in because one doesn't like being civilly approached in a bar…then it's a matter of violence based on gender and not on immediate danger. So, the Anti-Sexism Awareness Training in Sweden is a huge failure because it defined sexism with only one gender in mind - women - and it did nothing to spread awareness of Equality. Shalom, Dov |
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Sexism is OK... - a VideoKetutar said May 20, 5:26 AM: |
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That is so upsetting… I am sitting here and my breakfast is on its way up… |
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Re: Sexism is OK... - a VideoSillyOldBear said May 20, 6:00 AM: |
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Yeah, I hear you, Ket - it's never fun when someone or something pisses in your porridge at breakfast.
But, I am onto them! And I am angry, so now the G-d Pod is getting a serving of Bear's Oatmeal with some male nuts and bolts in it :D, and hopefully we can get a good discussion going. |
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Re: Sexism is OK...SillyOldBear said May 20, 11:47 AM: |
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The following was all taken from Men's Right Online - and is mainly discussing Australia - but it could just as well be from the US or the UK or Sweden…
The Advertising Standards Bureau in Australia accepts ads and commercials where men are depicted as slow-minded, lazy, uncaring, unthoughtful, rude and aggressive. Domestic violence against men are seen as either funny or natural and acceptable. Women's feelings are respected and assigned value, while men's concerns are rejected by the Bureau, which has a 100% rejection rate when it comes to complaints filed by men about ads and commercials that depict men in the above cited manner. Violence against men has run rampant in movies, ads and commercial media since the 70's - most common is testicular violence, which is used to get the audience to laugh, promote misandry and cause shock. Aside from depicting violence against men as a laughing matter, the depiction such violence also makes the use of it in skin-life not only acceptable, but encouraged. What most people do not know is that, apart from hurting like hell, possibly render a man sterile due to permanent damage to his testes, it can actually be lethal, i.e the pain-shock can kill. The following themes have been broadcasted on network television on an on-and-off basis since the 1960's: * The testes' sensitivity to trauma is insensitively depicted as a comical subject. On the contrary, the television industry is reluctant to depict the vulva's sensitivity to trauma; when it does, it rarely applies a comical connotation to the subject. Commonly shown on sitcoms, sketches, animated comedy, television commercials, movies and other comedy programs. Click here to see a list of popular television programs that portray testis abuse as a comical subject. * The anal rape of men is allocated a comical connotation. The converse applies when vaginal rape is depicted. * Female-on-male violence is usually depicted under the guise of being justifiable, amusing and/or empowering. Testis abuse is commonly portrayed as justifiable when the attacker is a woman. * Male television characters are usually considered expendable. The contrast usually applies to the depiction of female television characters that are killed off. * Sitcoms and animation comedy programs usually portray husbands and fathers as being fat, stupid and lazy idiots who are dependent upon their wives' superior intellect. The Effects of Testicular Abuse Testicular trauma can lead to the retardation of the Leydig Cells - the structures responsible for secreting 95% of a man's testosterone - and can therefore effect any process that is dependent upon the presence of testosterone. A lot of physiological, psychological and intellectual traits are dependent upon testosterone in order to function properly. Intellectual Symptoms of Low Testosterone: * Deceased intellectual ability * Memory loss Physiological Symptoms of Low Testosterone: * Circulation problems * Decline in sexual activity * Depletion of bone mass - can lead to osteoporosis * Depletion of muscle mass and strength * Development of hair in the nose and ears * Erection problems * Fatigue and loss of energy * Increased risk of suffering heart and artery disease * Increase of fat within the upper and central region of the body * Reduction in body hair * Reduction in skin thickness * Sleep disturbances Psychological Symptoms of Low Testosterone: * Declined interest in sex * Depression * Impaired sense of well-being * Irritability The Law System's Marginalised View on Testicular Abuse According to the law system, the mere act of a man placing his finger on a woman's labia majora and/or clitoris is a form of sexual assault; the instance of a woman crushing a man's testicles and/or removing them with her fingernails is considered a form of physical violence. The penalties for sexual assault can outweigh the penalities for physical violence. Therefore, a woman can cruelly injure a man's testes with the knowledge that she'll face a lesser charge and a lighter punishment than she would be subjected to had she been a man who gently touched a woman's vulva. The law system's stance on the issue is tantamount to saying that the well-being of a man's testes, his health and his psychological well being is less important than a woman's psychological ramifications that might occur when a woman's vulva is touched by a strange man. Recent Cases Aretha Oneal used her own fingernails to remove her boyfriend's testicle while he was asleep. The police charged her for the crime when she complained about an argument. Oneal pleaded guilty and was sentenced to 81-days in jail. She was eligible for an early release after completing a 45-day counselling program. Gail O'Toole lured her ex-boyfriend to her house, waited till he fell asleep, then glued his testicle to his leg, glued his penis to his stomach, and glued his buttocks together. O'Toole was charged with “simple assault” and was only sentenced to six-months probation. Allyson Lace grasped her fiancé's testicles after she scratched, kicked and punched him. The judge sentenced her to 30 days in prison for grabbing her fiancé's testicles. During her assault, she tried to blind the police officer who came to her fiancé's defence and kicked the inside of a police cruiser. Amanda Monti attacked her ex-boyfriend because he rejected her request for sex. During the attack, she removed one of his testicles with her bare-hand, placed it in her mouth, and tried to swallow it. The woman received a lenient sentence of 2 and a half years in jail after she pleaded guilty to assaulting her ex-boyfriend. (News Article) |
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Re: Sexism is OK...reneedamstra said May 20, 1:46 PM: |
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I agree. I have also noticed this tendency of commercials to portray man as idiots that get fooled around by the women. I suppose it is a counterreaction to the dominance of men through history, that came along with the striving for independence of women. First there were no man doing the laundry on TV, then they did the laundry and now women are the smart independent people in advertising and man dumb and dependent. |
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Re: Sexism is OK...Nicole said May 20, 5:03 PM: |
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Hi Dov and reneedamstra, |
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Re: Sexism is OK...SillyOldBear said May 20, 6:29 PM: |
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Dov, I find it disturbing how violence against men in the way you describe is taught to children so that by the time they are still very young, they find it hilarious.
Not necessarily hilarious, but definitely acceptable, something they are indirectly praised for, because they are *standing up for themselves as females and taking up space*. I knew the woman who created/developed this particular feminist self-defense, and I doubt she wanted it used the way it was some times used, after she retired from teaching it, she truly only wanted to empower girls and women to fight back if they were attacked physically. She always told her students that the best defense lie in their own legs and a speedy exit, not in violence. However, a couple of student 'generations' later, when it was introduced in major cities' public schools, her attitude and motivation had been removed. In light of that it doesn't matter what the original intentions and motivations were. It became the 'Girl's Kung Fu' - with the same subsequent abuse seen when boys start practicing Kung Fu. They would 'practice' outside the 'dojo'. Shalom, Dov |
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Re: Sexism is OK...Nicole said May 20, 6:48 PM: |
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Yes, you're right about the unfortunate “practising outside the dojo”. I was thinking about its use in cartoons and children's movies, though, it is an all-too-common device. |
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Re: Sexism is OK...Johann7 said May 21, 2:28 AM: |
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(Please forgive my American English spelling :-) ) This advert is undoubtedly sexist, though i find it surprising that the outcry is about anti-male sexism only, as I found the unquestioned association of women with domestic ability and the laugh at the end to be gallingly anti-female, as they reinforce oppressive gender stereotypes. The fact that the commercial was given a green light, however, has to do with what the actual impact of sexism is. Isolated cases of hatred or oppressive behavior are not especially damaging to society as a whole. When things like racism and sexism become institutionalized, that is, enacted in the whole (or most) of a society and assigned normative status (i.e. it's normal for women to perform the housework), is when they become problematic for more than those who are directly affected by a given action. Basically, it's “acceptable” to portray men as stupid on the advert because there isn't a multi-layered centuries-old social system of oppression in place as there is for women. The ad doesn't fit into a larger system of oppression, so the actual impact on the general view of men is extremely limited, and not particularly damaging or oppressive. It's similar to how comedians of color can mock light-skinned people with little to no fear of censure, but a light-skinned comedian is edgy if not downright racist if he or she mocks people with darker skin (here in the States at least). Although neither is really a good thing, the dark-skinned comedian can get away with it because the social structure favors the light-skinned person in almost every arena, and the comedy routine doesn't pose a serious threat. |
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Re: Sexism is OK...SillyOldBear said May 21, 4:39 AM: |
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“i find it surprising that the outcry is about anti-male sexism only” of course. and as the gallant knight in shining armor you are, you rush to the defense of the myth that women are the innocent victims of male violence and the violence that men may be subjected to is negligible, because by definition they are the oppressors. what good boy you are!
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Re: Sexism is OK...Nicole said May 21, 6:40 AM: |
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Hi John, |
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Re: Sexism is OK...SillyOldBear said May 21, 8:36 AM: |
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Re-reading this thread I realize that my response to Johann7 was way out of line. Yes I disagree very strongly with him, but that is no justification for the kind of sarcastic response I produced.
I was wrong to respond in that way and I apologize. Shalom, Dov |
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Re: Sexism is OK...Ketutar said May 21, 10:30 AM: |
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I disagree with you. |
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Re: Sexism is OK...Mr. said May 21, 8:34 AM: |
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When humanity looks at ourselves without labels and just as great spirits, we will shed the isms (sexism, racism, etc.) and the persecutions that come with them. |
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Re: Sexism is OK...Nicole said May 21, 9:01 AM: |
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Dov, I really respect that honesty and humility you show in your re-evaluation. Thank you. |
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Re: Sexism is OK...~Matthew said May 21, 3:34 PM: |
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This is a most fascinating thread! I find myself completely agreeing with the position of the author in each posting. Most people seem to be taking the same position as Dov, and agreeing that publicly humiliating or degrading men in commercials is wrong. And I agree with that. |
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Re: Sexism is OK...Dale Husband said May 21, 7:15 PM: |
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I think that some people feel a need to bash someone, somehow, for something. So when they are told they should not make fun of women, they automatically think, “Oh, I should make fun of men instead,” rather than take the position that NO ONE should be made fun of. |
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Re: Sexism is OK...Nicole said May 21, 7:20 PM: |
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Dale, if the world were about what we learned in kindergarten, |
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Re: Sexism is OK...Ketutar said May 24, 5:18 PM: |
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Oh yes! That is lovely! I need some warm cookies and dance :-) |
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Re: Sexism is OK...Nicole said May 21, 7:16 PM: |
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Hello Matthew, |
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Re: Sexism is OK...SillyOldBear said May 22, 5:10 AM: |
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Here's an illustration of something else that is connected with the male gender-role, that is not pleasant, and is a violation of a man's sexuality and personal space, but is generally seen as something he is supposed to like and welcome…
Solicitation. This morning I received the following in the mail here at Gaia: Hello My name is miss jenifer i saw your profile today and became interested in you, i will also like to know you the more, and i want you to send a mail to my email address so i can give you my picture for you to know whom lam. Here is my email address (email removed). I believe we can move from here. I am waiting for your mail to my email address above miss jen. (Remember the distance or colour does not matter but love matters alot in life) Please reply me with my email address here Email removed I have reported this as spam to the Gaia Team. I feel violated. Dirty. As if this woman had shoved her breasts in my face without me having expressed a desire for her to do so. Not at all different from when a woman gets propositioned for sex on the street or where such a proposition cannot be expected. But as a man I am supposed to find this kind of 'approach' from a woman flattering, I am seen as weird, oversensitive and unmanly for not liking it at all. Half of you are going to think me a wuss for not taking this opportunity for some hanky-panky, and the other half of you are going to wonder why I am whining, because “it's not at all like it is for women”. But believe me, it is. Men are not supposed to say no to sex. As a man I am supposed to respond to this mail with pride and excitement. And all I feel is disgust, nausea, horror and as if I have been groped on the street. Shalom, Dov |
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Re: Sexism is OK...Nicole said May 22, 6:40 AM: |
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Dear Dov, |
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Re: Sexism is OK...SillyOldBear said May 22, 6:48 AM: |
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Thank you Nicole! |
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Re: Sexism is OK...FreeGoddess said May 22, 8:59 AM: |
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Where are the clear, respectful, loving feminist voices who are just as much against men being victims as they are against women being victims. |
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Re: Sexism is OK...~Matthew said May 22, 9:06 AM: |
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Wow! What a beautiful heart you have, FreeGoddess :) I'm so glad you added your voice to this conversation! Thank you |
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Re: Sexism is OK...Nicole said May 22, 9:10 AM: |
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FreeGoddess, thank you so much for joining our discussion and making your voice heard. I could highlight everything you say, so may I just add a hearty, “Hear, hear!” to Matthew's appreciation? |
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Re: Sexism is OK...SillyOldBear said May 22, 12:44 PM: |
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Thank you FreeGoddess!
I add my voice to the appreciation! “I desperately hope for a world where we come together as 'humanists' and recognize and honour BOTH genders and free them from the constricting roles that have bound us for millenia but which no longer apply in our modern roles.” You and me both :) Shalom, Dov |
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Re: Sexism is OK...Ketutar said May 24, 4:54 PM: |
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hear, hear! For the Equalists, who don't give a dime for people's gender but recognize an offense as an offense and don't rate it by the victim's gender, color, sexual orientation, ethnicity, religion, etc. etc. :-) |
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Re: Sexism is OK...reneedamstra said May 24, 12:55 AM: |
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I think you may be right about the 'men are not supposed to say no to sex' thing. I don't expect it to be like that, but it is definetely something presumed by many people. It is thought that men think about sex every minute, basically, all the time, while women don't. (Now I have heard that whatever research this was based on, was false as well as that women think about sex more often than thought) |
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Re: Sexism is OK...Nicole said May 24, 10:49 AM: |
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Mr, this is indeed related to affirmative action, and to human rights - i hope everyone will have a chance to read dov's new thread on the uhrd (sorry for no caps, i am on an unfamiliar laptop and trying to capitalise is making me crazy!) |
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Re: Sexism is OK...reneedamstra said May 24, 3:18 PM: |
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@ Nicole: I do realise my thinking SillyOldBear overly sensitive (great name by the way) is based on a written post on the internet and I shouldn't jump to conclusions. I am neither saying what I said is some sort of truth, it is only an opinion. I simply read that SillyOldBear feels violated, nauseous, filled with horror ánd as if he has been groped over the street. Even if it isn't as bad as he writes, or my perception of nausea may be another than his, I don't think these words leave much room for interpretation. |
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Re: Sexism is OK...Nicole said May 24, 3:58 PM: |
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Thanks for working together on this. I'm sorry, I guess I was not clear enough in what I was trying to explain. Let me have another go. |
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Re: Sexism is OK...Ketutar said May 24, 5:15 PM: |
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Renee, |
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Re: Sexism is OK...reneedamstra said May 25, 8:52 AM: |
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@ Ketutar: I just tried to explain giving an overly sensitive response to something isn't necessarily a wrong thing, neither do I mean to say SillyOldBear should or should not feel this or something else. Everyone is free to feel whatever he or she feels like feeling. |
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Re: Sexism is OK...Nicole said May 25, 9:45 AM: |
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Hi! |
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Re: Sexism is OK...Ketutar said May 25, 11:33 AM: |
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“I assumed he didn't have had gone through such things when I wrote my response, since most people haven't, and I cannot take into consideration all possible trauma's and disorders one might have with every post I write.” |
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Re: Sexism is OK...SillyOldBear said May 24, 6:21 PM: |
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Renee, hi!
Nicole and Ket have already addressed this, but since I was the one you addressed with your comment about being overly sensitive and my reaction to the email as unhealthy, I feel I need to address it too, since it was me you offended and I have to honor my feelings and my truth. When I read your comments I was angered and saddened because of what I saw in your comment as a minimizing of my feelings and a judgement passed on the appropriateness of those feelings. I think that if more guys reacted like me to such mails, and dared share about it, the world would be a better place for all of us. There are places for sexual propositions; peoples' personal mail is not one of them. If I went to a bar or club and a woman came on to me I wouldn't react like that, I would most likely tell her no, because I don't do casual sex and I am happily married, but I would not react in the manner I did to the mail. So why did I react they way I did? Because I am actually very healthy in my thinking and feeling around these matters. It is the mail that is inappropriate, and the attitude behind it, not my reaction or my feelings. It is the general attitude that this kind of mail and solicitation is acceptable and something one should not be 'overly sensitive' to that is unhealthy, and one of the reasons our world is so desensitized and numb when it comes to sex and violence. The woman who sent that mail is violating my space and my sexuality, and I am right to feel violated. She is subjecting me to unwanted sexual attention and mentally groping me. If she was doing this in a bar or club, she would be standing very close to me, perhaps even touching me, trying to arouse me. In a bar or club it would be OK, since I have chosen to go there myself - but in my mail box on Gaia it is not OK, since I have no way of choosing, and my reaction is healthily based in that - I did not choose this - it was forced on me. I realize that you are of another opinion, you have every right to that opinion. It's yours. But please, do not minimize and judge my feelings because they differ from yours or because you think that it would be better for me to feel differently. I assure you, it would not be better for me. Shalom, Dov |
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Re: Sexism is OK...reneedamstra said May 25, 9:11 AM: |
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Oh, and obviously that mail was wrong, I mentioned in the first post I agreed on that, I said Gaia is no place for mails like that. |
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Re: Sexism is OK...Nicole said May 25, 10:09 AM: |
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I'm very sorry you feel misunderstood and saddened. :( |
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Re: Sexism is OK...SillyOldBear said May 25, 10:52 AM: |
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You know what, Renee? I have no trouble at all seeing that you might feel misunderstood and saddened, and I am sorry you do, because that is not a nice place to be. I am sorry you have been placed there. |
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Re: Sexism is OK...Mr. said May 23, 10:50 PM: |
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I find it interesting that it isn't ordinarily considered sexism or racism for that matter, when the subject is from a group that is either considered in the majority or as being “The Powerful”. Most human societies on this planet or male dominated. males are often considered as having an advantage and therefore become targets over time. In a society where there is a free press, those who are considered oppressed can often mock their oppressors but when those who are considered opressors mock the oppressed they often feel immediate retribution. This discussion is similar to another I posted here recently about affirmative action. |
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Re: Sexism is OK...SillyOldBear said May 25, 11:40 AM: |
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I find it interesting that it isn't ordinarily considered sexism or racism for that matter, when the subject is from a group that is either considered in the majority or as being “The Powerful”. Mr…so do I - especially since the majority of the group that is being considered 'powerful' isn't in reality especially powerful. Very few men wield any real power, and those who do wield that power over men and women equally. In different ways, and with different outcome - but the time is past when men as a group wielded any real power in society.
Shalom, Dov |
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Re: Sexism is OK...Mikey_Dee said May 26, 4:02 AM: |
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Fascinating thread, hope none of you are using a Dell computer. for blatant sexism see this http://boltpeters.com/blog/computers-for-women/ |
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Re: Sexism is OK...Ketutar said May 26, 7:04 AM: |
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Well… girly-women are people too. “Women's” magazines, talking about “lifestyle”, children, yoga and housekeeping do have their readers. There's a campaign in USA on getting women back to be happy about being at home mom and caring only about the well-being of the household, children and their husbands. I wouldn't mind my laptop being pretty pink or green :-D I know my sister wouldn't say no to a babyblue laptop. In fact, that might encourage her to actually learn to use one. So - Dell isn't actually that far off. The only problem is that they are presenting the matter as if ALL women don't do tech because they are girly-girls. |
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Re: Sexism is OK...Nicole said May 26, 8:20 AM: |
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Hi Ket, good points and Dell has actually made a number of changes to the campaign already. Still room for improvement but perhaps in time. |
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Re: Sexism is OK...Nicole said May 26, 7:19 AM: |
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Mike, I am still in shock - in spite of the assurances that this was not some hoax I had to go looking for the site - and found these helpful lifestyle tips.complete with angry comments. |
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Re: Sexism is OK...SillyOldBear said May 26, 8:31 AM: |
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Another angle on the assumptions we make about genders.
The Netbooks and Laptops that Dell claim are created for women - they are all colorful, with all sorts of patterns - it is assumed that women are naturally attuned to color. Yes it's sexist or at least genderist. However by assuming that women want colorful puters, Dell is almost automatically assuming that men don't. With a risk of being denigrated for being personal: I love colors and art - I would love to have a bright yellow, red and black computer - or, as we are speaking about Dell - a cow patterned computer. I remember when we were shopping for our first computer, and I saw that the 'trademark' for Dell were cow-spotted boxes, I wanted a computer that looked like the boxes and was very disappointed when the clerk told me that it was only the boxes that came in cow pattern… Below are some images of colorful Dell Laptops that I really would like…and yes it is possible, apparently - but the link to it is placed on the 'women page' not on the general page… |
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Re: Sexism is OK...Nicole said May 26, 8:43 AM: |
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That's very true, Dov. Why wouldn't men find colourful and artistic laptops appealing? Cow-spotted computer would be great - seems that amany others have felt the same way |
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Re: Sexism is OK...SillyOldBear said May 26, 9:21 AM: |
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Thank you, Nicole for providing the link to the full article! |
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