KB101: Blog Bits and Pieces of YOU

Blog bits and pieces of You. The most effective blogs are those with a personal touch. Some CEOs who “blog” still don’t understand this simple concept. Of course, should you choose to be anonymous, that’s fine too. That’s another way of being creative and a good way to engage your shadow. But as a general rule, it’s better to blog in your own tone, the way you would talk in real life. It’s more conversational. More natural. Don’t be plastic. If you’re an a-hole in real life, be proud of it. Be translucent, not too transparent. Just enough to give your audience a sense of your warmth, to make them feel they’re not consuming something out of Alan’s Turing Machine.

The above injunction is a corollary to KB101: Please don’t be boring. I can’t stress this enough: Blogging is first a personal medium. Always remember that the most fundamental element of the blogosphere is YOU.

When it comes to personal blogging, we can always take our cue from the mavericks of the blogging world. So my suggestion is to head over to Dooce…. read stuff from her archives, read her most recent stuff, and you will get a feel of why this blog is loved by many.

Warning: No matter how much you get to love dooce, just don’t get dooced ok?!

Re: KB101: Blog Bits and Pieces of YOU

Jason Calacanis said it best:

“My role at AOL is to shake things up. Sometimes people think I go to far, sometimes people think I'm holding back–the truth is I'm doing neither.

I'm doing what I've always done: being honest and upfront with my opinions. The one thing I've learned from blogging–and running Weblogs, Inc. from nothing the sale to AOL in 18 months–is that blogging/life/business is all about AUTHENTICITY.

All of my posts are 100% authentic. Am I biased… yes, authentically so! Am I wrong sometimes–of course! Do I own up to my mistakes in an authentic fashion–you bet! I don't blog to give people a hard time and I don't blog to kiss up to people. I blog what I feel, and if you've ever spent time with me you know I'm blunt. I don't know where I picked this trait up, but it's all I know how to do and it's served me well in this life.”