Blogs Are The Long Tail of Media

Thirsty
Uploaded by Lopez1 on 10 Jun '06, 12.36am PDT.

Check out this cool interview with Chris Anderson (The Long Tail dude) over at Typepad. Here's one awesome quote guaranteed to pump up all Kosmic Bloggers out there.

How do you think blogs fit into the Long Tail economy?

Well, for starters they're the long tail of media, able to focus on niche interests that would never make sense for a commercial publication. They're also the new tastemakers, introducting people to niche products and content by serving as a filter. Great bloggers can find gems out there and bring them to the attention of readers who share their interests. This is a highly amplified form of word of mouth, and it's now one of the most effective demand drivers out there.

Exactly! Can't wait to read The Long Tail book. It's now sitting on my zBook:Bookshelf. 

Kick ass and be still.

~C (for Chris Anderson's Long Tail rocks!)