Thanks for Smoking

Okay, who else has seen this movie?!

Let’s talk about that incredible reframe of the Marlboro Man?! Whoa, that was the most impressive reframe I’ve ever seen, and a reframe of choices, even, not just a reframe of an outlook or perspective. Whoa, cool!

Of course, it was scripted - I know that. But the concept is correct and the execution was excellent in my opinion. Did you see how the Nick Naylor character blended, gained rapport (in seconds), and then reframed? Now THAT was smooth.

Whatcha think?