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Hi Kathy,
Okay, this is a good start. You are doing great, by the way! Thank you for offering to refer people to me, that really means alot ;)
The short answer is to check out SEOBook, a site which specializes in this subject matter.
The long answer involves sort of a primer on SEO (Search Engine Optimization), which I have written about below. Hope this helps!
You are referring to “SEO” or ”Search Engine Optimization”. It is of course everyone's goal to get listed on the first page of Google for broad search terms. Doing that is a never-ending process, but there are tools that can help you link build to increase PageRank, Google's measure of the “importance” of your site, which is used to rank pages for search terms.
Years ago, it was fairly easy to gain headway with Google. The search algorithm was not complex, and it didn't ever change. However, with the introduction of ”Black Hat” SEO techniques, Google has found out that to maintain credibility as a search engine, they have to be as impartial as possible and to rank pages judiciously. Hence, the new and improved (and ever-changing) google search algorithms.
I can't possibly attempt to turn this post into a crash-course on SEO, but what I can tell you is that the best and most cost effective thing you should do right now is to stick to basic good practices to get your site noticed. These “good practices” include (but aren't limited to)
On a limited scope: - Keywords and Descriptions - A correctly configured ”robots.txt” file (written to encourage search engines to “crawl” or “spider” your site) More important (because it's harder to manipulate):
- Good content - Quality inbound links from other sites (larger PageRank sites linking to your site will have a big effect on your PageRank) Everyone is chasing PageRank, and if you can get to a PR of 7, you will start seeing some major improvements in traffic. It's not easy to do but with a solid plan and good content you will eventually get close or get to it. - Keyword density (Google keyword density to learn more)
Critical Do's and Don'ts
Do: - Make sure that you keep your site content fresh, meaning, update it regularly - Pick a keyword (or maybe a couple) you want to target for a first-page result (any more is too much time & effort unless you have the manpower to do so) - Look at what competitors are including in their web pages for content and how they write copy for the site. View the source code behind the web page, and examine their meta tags (up at the top of the code file, there are META tags in the HEAD area that contain (usually) Keywords and a Site Description) - Ask questions of others who are SEO specialists. Think of this as free help which other companies pay up to or even more than $400/hour for - Educate and keep learning techniques that are white-hat, legitimate approaches - Set up and faithfully write in a weblog with an RSS Feed, and a RSS assisting tool (I recommend Feedburner, it's free!) - Try to get listed in the DMOZ.org directory. It isn't as powerful as it used to be, but it's relatively easy to get listed, it's a human-built directory, and that gives you “street cred” with Google. It is not maintained as faithfully as it was in the past, when Google and other search engines relied on it, but it can't hurt. Just make sure you have a site that a human being would consider legitimate and not just a one-page placeholder. They will reject sites that are thin on content.
Don't: - Allow someone to convince you to spend money letting them do this work for you, unless you have a clear marketing strategy and can develop a plan with them - Get involved with ”Black Hat” SEO tools - Try to otherwise “game” Google by loading in hidden text full of keywords, hoping to get better coverage. This is now detectable by Google. - Freely link to whomever offers you a link exchange. Be selective. 10,000 links are pretty useless if they drive traffic to your site that is not looking for what you have.
I've just barely, BARELY scratched the surface of this stuff. I'm not an expert, I'm giving you what I know from my past experience, but I haven't spent a lot of time on it lately. If you are looking for some help, my time is best spent getting you set up and running with a blog and RSS feed, as that will lead to quick traffic boosts and (was/is) a quicker way to build PageRank.
There are several free tools available to help you monitor your progress and to help you improve your rankings, too many to list here, but if you Google ”SEO, Open Source, software” you should get some decent results.
In order to view PageRank, you need the Google Toolbar or something similar. I recommend getting it, but know that they are monitoring your activity on-line to a certain extent, for the purpose of helping them accurately index the Internet.
I know this was a lot to take in, but it should be a good primer.
Best,
Fred
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