SIConversations: Hero for the Planet

Check out this awesome interview with Amory Lovins via Social Innovation Conversations. A must-hear :)

Amory Lovins - Rocky Mountain Institute

Amory Lovins is one of the globe’s most visionary thinkers. His focus is an issue of global proportions – the enormous potential of energy efficiency and renewable energy resources. As CEO of the Rocky Mountain Institute, he has already been credited with having done more than any other single individual to redefine the thinking around energy policy and to link it with environment, development and security issues. Lovins and his the team of researchers delight in challenging conventional wisdom by demonstrating advanced resource productivity that avoids depletion and pollution, and still shows a profit.

It’s not all thought and no action for Lovins. He has worked aggressively to move his ideas into widespread practice, chiefly via the private sector, spinning off several for-profit companies from the nonprofit he runs, RMI. Not surprisingly, he was chosen several years ago by the editors of The Wall Street Journal as one of the people most likely to change the face of world industry.

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